Improving Written Communications by Andrea Glass

In any business, the main form of communication after speaking is writing. Yet how many business owners, managers, and employees can write well? In my experience, not too many! Everyone is good at their area of specialty; however, they’re usually weak when it comes to communicating in writing.

 From emails, to sales letters, to proposals, to blogs, and newsletters, written communication must hit the mark. That is it must deliver on its purpose. Generally that’s to inform or persuade.You might want to inform and educate vendors while you want to persuade and motivate clients and customers to buy.

With just a few key tips under your belt, anyone can improve their written communications.

1. Write for the reader. Talk directly to your prospect, coworker, supervisor, vendor, or customer. Tell them what you want them to do. Stick to a single focus or purpose per communication.

2. Organize your key points. Plan your thoughts first. Then grab attention, get to the point, and close powerfully so the reader responds.

3. Use the right words.  Be original, stay true to your voice and style, and avoid industry jargon if it’s not appropriate. For online writing, use keywords that are searched. For sales copy use power words like free, secret, and guarantee.

4. K.I.S.S. Keep it short and simple, brief and to the point. Short words have more power than long ones. People are busy, so say it direct and say it fast!


Andrea Susan Glass is an award winning author, writing coach, ghostwriter, and copyeditor of more than 100 books and ebooks. She holds teleclasses and live seminars to teach business writing and how to write books, ebooks, and other infoproducts for expert status and passive income. An instructor for the University of California, Andrea is active in most of the San Diego writing organizations. You can get her free report at and her ebooks at For a complimentary 20-minute strategy session, contact her at



  1. #1 by Kim Harris on March 4, 2011 - 9:07 pm

    Thank you for the tips. Tips on writing are always useful for us bloggers. That’s so true, we must keep the reader in mind when writing. Our writing should be very understandable. We don’t want to use terms that only we understand (like Doctors do). See you again soon!

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